©2017 by Isabel Lee.

COFFEE SHOP BRANDING: "KA FEI"

Ka Fei Coffee Shop is a small local business based in Bristol Habourside, and recently the owner are renovating and rebranding his shop. He asked me to help him to design a new logo their shop. The owner has mentioned that he wants the design to be creative and the line used needs to be soft and smooth.

 
 

I used the Chinese name of the coffee shop – ‘咖啡’ for the design of the logo. As there are shared part – ‘口’ between these two characters , I used a coffee bean (which has a similar shape as the shared part) to replace the common parts. It combines the two Chinese characters together to form the logo, and it makes the design creative and playful. At the same time, the layout of the logo is inspired by a traditional Chinese stamp, which adds a Chinese element to the design.

 
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