©2017 by Isabel Lee.


Campaign Design

I designed a campaign called ‘Blue Bird Messenger’, which I set up a booth in public area and I invited the people passed by to write a letter to anyone they wanted to and posted it. Through this campaign, I would like to encourage the younger generation, especially teenagers and young adults to value letter writing that often seen as old fashioned. For the campaign, I designed a range of outcomes: sets of envelopes, letter papers, and postcards for the participants to use


I have chosen the blue bird as the symbol of my campaign as in both Western and Eastern culture, bird blue often symbolises happiness. In Chinese mythology, the bluebird is also seen as the messenger of the Great Goddess which delivers blessings.