Time as the indefinite continued progress of existence, we understand that time is limited. Genesis Time-Scendence Concept envisions a “proactive dynamic showcase”. As a Korean brand, we want to find heritage in its culture. Korean society traditionally finds meaning in nature. The Moon has a special meaning to Koreans. It is a symbol of prosperity and good fortune. Therefore, Genesis Time-Scendence Concept uses moonlight as a key element to drive our design.